/* ============================================================
   HOME — the scroll film
   ============================================================ */

/* ---------- Act I: Hero orbit (scroll-scrubbed canvas) ---------- */
.hero {
  position: relative;
  height: 100vh;
  height: 100svh;
  overflow: hidden;
  background: var(--rc-charcoal-film);
}
.hero__media { position: absolute; inset: 0; }
.hero__media canvas,
.hero__media video,
.hero__media img.hero__poster {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
}
.hero__media::after {
  /* cinematic vignette + bottom fade into the page */
  content: '';
  position: absolute; inset: 0;
  background:
    radial-gradient(120% 90% at 50% 40%, transparent 55%, rgba(20,19,17,0.55) 100%),
    linear-gradient(to bottom, rgba(20,19,17,0.35) 0%, transparent 22%, transparent 62%, var(--rc-charcoal-film) 100%);
  pointer-events: none;
}

.hero__content {
  position: absolute; inset: 0;
  display: flex; flex-direction: column;
  align-items: center; justify-content: flex-end;
  text-align: center;
  z-index: 2;
  padding: 0 var(--gutter) clamp(5rem, 15vh, 11rem);
}

.hero__kicker {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.35em;
  text-transform: uppercase;
  color: var(--rc-orange-tint);
  display: flex; align-items: center; gap: 1rem;
  margin-top: 1.75rem;
}
.hero__kicker::before, .hero__kicker::after {
  content: ''; width: 42px; height: 1px; background: rgba(236,227,204,0.35);
}

.hero__title {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(3.4rem, 12vw, 10.5rem);
  line-height: 0.92;
  letter-spacing: 0.01em;
  color: var(--rc-cream);
  text-shadow: 0 8px 60px rgba(0,0,0,0.55);
  display: flex; gap: 0.28em; justify-content: center;
}
.hero__title .word { display: inline-flex; overflow: hidden; }
.hero__title .ch { display: inline-block; transform: translateY(115%); }

.hero__slogan {
  margin-top: 1.75rem;
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 700;
  font-size: clamp(1.2rem, 2.6vw, 2rem);
  color: var(--rc-orange-bright);
  opacity: 0;
}

.hero__sub {
  margin-top: 1.4rem;
  max-width: 46ch;
  color: rgba(236,227,204,0.82);
  font-size: clamp(0.95rem, 1.3vw, 1.1rem);
  line-height: 1.6;
  opacity: 0;
}
.hero__sub b { color: var(--rc-cream); font-weight: 600; }

.hero__cta { margin-top: 2.2rem; opacity: 0; }

.hero__scrollcue {
  position: absolute;
  left: 50%; bottom: 2rem;
  transform: translateX(-50%);
  z-index: 2;
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.3em;
  text-transform: uppercase;
  color: var(--fg-3);
  display: flex; flex-direction: column; align-items: center; gap: 0.7rem;
}
.hero__scrollcue::after {
  content: '';
  width: 1px; height: 44px;
  background: linear-gradient(to bottom, var(--rc-orange), transparent);
  animation: cue-drop 2s var(--ease) infinite;
}
@keyframes cue-drop {
  0% { transform: scaleY(0); transform-origin: top; }
  50% { transform: scaleY(1); transform-origin: top; }
  51% { transform-origin: bottom; }
  100% { transform: scaleY(0); transform-origin: bottom; }
}

.hero__frame-tag {
  position: absolute;
  right: var(--gutter); bottom: 2rem;
  z-index: 2;
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.2em;
  color: var(--fg-3);
  text-transform: uppercase;
  text-align: right;
  line-height: 1.8;
}
.hero__frame-tag b { color: var(--rc-orange); font-weight: 500; }

/* ---------- Act II: Hidden cost (pinned text over dark) ---------- */
.hiddencost { padding: clamp(6rem, 12vw, 10rem) 0; }
.hiddencost__grid {
  display: grid;
  grid-template-columns: 1fr 1.15fr;
  gap: clamp(2.5rem, 5vw, 4.5rem);
  align-items: start;
  margin-top: 4rem;
}
.hiddencost h2 {
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 700;
  color: var(--rc-orange);
  font-size: clamp(2.1rem, 4.6vw, 3.7rem);
  line-height: 1.06;
  letter-spacing: -0.01em;
}
.hiddencost__note {
  font-family: var(--font-mono);
  color: var(--fg-2);
  font-size: 0.85rem;
  line-height: 1.7;
  margin: 2rem 0;
  padding: 1.1rem 1.4rem;
  border-left: 2px solid var(--rc-orange);
  background: rgba(221,126,43,0.05);
  border-radius: 0 10px 10px 0;
}

@media (max-width: 860px) {
  .hiddencost__grid { grid-template-columns: 1fr; }
}

/* ---------- Act III: Operating record (macro fly-through backdrop) ---------- */
.record {
  position: relative;
  overflow: clip;
}
.record__media {
  position: absolute; inset: 0;
}
.record__media video, .record__media img {
  width: 100%; height: 100%;
  object-fit: cover;
  opacity: 0.38;
}
.record__media::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(to bottom, var(--rc-charcoal-film) 0%, rgba(20,19,17,0.25) 30%, rgba(20,19,17,0.25) 70%, var(--rc-charcoal-film) 100%);
}
.record__inner {
  position: relative; z-index: 2;
  padding: clamp(7rem, 14vw, 12rem) 0;
}
.record__stats {
  margin-top: 4.5rem;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(1.5rem, 3vw, 3rem);
}
@media (max-width: 1000px) { .record__stats { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .record__stats { grid-template-columns: 1fr; } }

/* ---------- Act IV: Lever framework (exploded-product scrub) ---------- */
.framework { padding-top: clamp(6rem, 12vw, 10rem); }
.framework__head {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 3rem;
  align-items: end;
  margin-top: 4rem;
}
.framework__head p { max-width: 44ch; color: var(--fg-2); font-size: 1.05rem; }
@media (max-width: 860px) { .framework__head { grid-template-columns: 1fr; } }

.framework__film {
  position: relative;
  margin-top: 4rem;
}
.framework__sticky {
  position: sticky;
  top: 0;
  height: 100vh; height: 100svh;
  overflow: hidden;
  display: flex; align-items: center; justify-content: center;
}
.framework__video {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
}
.framework__sticky::after {
  content: '';
  position: absolute; inset: 0;
  background:
    linear-gradient(to right, rgba(20,19,17,0.82) 0%, rgba(20,19,17,0.25) 45%, transparent 70%),
    linear-gradient(to bottom, var(--rc-charcoal-film), transparent 18%, transparent 82%, var(--rc-charcoal-film));
  pointer-events: none;
}
.framework__phases {
  position: absolute;
  left: clamp(1.5rem, 7vw, 7rem);
  top: 50%;
  transform: translateY(-50%);
  z-index: 3;
  max-width: 30rem;
  display: grid;
}
.phase-card {
  grid-area: 1 / 1;
  opacity: 0;
  transform: translateY(30px);
}
.phase-card__num {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.26em;
  color: var(--rc-orange);
  text-transform: uppercase;
}
.phase-card h3 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(2.6rem, 5.5vw, 4.4rem);
  line-height: 1;
  margin-top: 0.9rem;
  color: var(--rc-cream);
}
.phase-card h3 .orange { color: var(--rc-orange); }
.phase-card p {
  margin-top: 1.2rem;
  color: var(--fg-2);
  font-size: 1rem;
  line-height: 1.65;
  max-width: 40ch;
}
.phase-card dl {
  margin-top: 1.5rem;
  display: flex; flex-direction: column; gap: 0.4rem;
}
.phase-card dl div { display: flex; gap: 1rem; align-items: baseline; }
.phase-card dt {
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--rc-orange);
  min-width: 70px;
}
.phase-card dd { font-size: 0.85rem; color: var(--fg-2); font-family: var(--font-mono); }

.framework__progress {
  position: absolute;
  right: clamp(1.5rem, 5vw, 4rem);
  top: 50%; transform: translateY(-50%);
  z-index: 3;
  display: flex; flex-direction: column; gap: 0.9rem;
}
.framework__progress i {
  width: 3px; height: 44px;
  border-radius: 2px;
  background: var(--line-strong);
  position: relative; overflow: hidden;
}
.framework__progress i::after {
  content: '';
  position: absolute; inset: 0;
  background: var(--rc-orange);
  transform: scaleY(var(--p, 0));
  transform-origin: top;
}

/* ---------- Act V: Origin ---------- */
.origin__grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: clamp(3rem, 6vw, 5rem);
  align-items: center;
  margin-top: 4rem;
}
@media (max-width: 900px) { .origin__grid { grid-template-columns: 1fr; } }

.origin h2 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(2.6rem, 6vw, 5rem);
  line-height: 0.98;
}
.origin h2 em {
  font-style: italic;
  font-weight: 700;
  color: var(--rc-orange);
}
.origin__body p {
  font-size: 1.1rem;
  line-height: 1.75;
  color: var(--fg-2);
  margin-bottom: 1.2rem;
}
.origin__body em { color: var(--rc-orange); font-style: italic; }

.portrait { position: relative; }
.portrait img {
  border-radius: var(--radius-md);
  border: 1px solid var(--line-strong);
  filter: saturate(0.88) contrast(1.04);
}
.portrait__tag {
  position: absolute;
  left: 1rem; bottom: 1rem;
  right: 1rem;
  display: flex; justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(236,227,204,0.85);
  background: rgba(20,19,17,0.62);
  backdrop-filter: blur(8px);
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 0.6rem 0.9rem;
}
.portrait__tag b { color: var(--rc-orange); }

/* ---------- Pullquote ---------- */
.pullquote {
  text-align: center;
  max-width: 62rem;
  margin: 0 auto;
  padding: 0 var(--gutter);
}
.pullquote q {
  quotes: '“' '”';
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 700;
  font-size: clamp(1.7rem, 3.6vw, 2.9rem);
  line-height: 1.25;
  color: var(--rc-cream);
}
.pullquote q::before, .pullquote q::after { color: var(--rc-orange); }
.pullquote cite {
  display: block;
  margin-top: 2rem;
  font-style: normal;
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--fg-3);
}